Exercising leverage in sales & operations ensures success when times are lean.The concept of leverage in business is simple: expend a relatively small amount of capital to generate a greater value. In other words, leaders achieve leverage when results exceed amounts invested. This usually indicates productivity but does not always guarantee efficiency.
In today’s financial services and residential lending market, executives in charge of operations need leverage more than at any time over the past decade. The real estate lending boom of the past few years caused production operations to swell in order to deliver products and services using legacy systems and processes which, at best, were developed to address high demand and, at worst, simply evolved under pressure on a foundation of archaic technical platforms and customary workflow.
With plummeting volumes and consolidation going on throughout the lending industry, many managers whose responsibilities grew and careers have ascended during the boom now find themselves heading static organizations with processes having little or no scalability. Look around, it's not difficult to find too many growth strategies lacking sophisticated support beyond recruiting more salespeople (and that does not guarantee more loans).
Companies continue to pour millions of dollars into technology upgrades seeking efficiency gains. Staffing levels are shrinking in reaction to reduced volume but not necessarily in ways that protect or build competitive advantage.
Responsible executives and managers are questioning how greater leverage can be achieved to improve results. In particular, they seek answers to what can be done to increase productivity, reduce costs, and enable their companies to compete successfully today. In many cases, their companies’ survival depends on how they answer these questions as the fountainhead of borrower-demand, for the time being, has slowed to a trickle.
To rely only on experience & legacy systems can leave your business in a reactive and vulnerable position. A comprehensive & balanced approach ensures better alignment of investments in people, processes and technology with the strategic goals of the company.
A published strategic plan, demonstrating alignment, will keep leaders, managers and employees focused on business priorities and avoid the day-to-day firefighting that prevents so many organizations from realizing their potential.
Without a plan and a balanced approach, leverage is lost every day by even some of the best resources inside a company. To rely on experience and legacy systems only leaves the organization in a reactive and vulnerable position.
A strategic plan and the way in which it demonstrates how priorities must be achieved, undaunted by internal resistance or day-to-day urgencies, (some say distractions), is critical to leading any endeavor. With that in place, there are
3 clear points of leverage immediately available to any executive in this situation. The time and investments needed to get a strong plan in place and exercise leverage are modest and can achieve results faster than you might think.
1 Scalable Business Process Design & Understanding This understanding goes beyond raw numbers of the volume of loans produced to ensure the efficient use of resources from lead through application and from production through execution and delivery. Scalability in business processes is essential to enabling a business to handle spikes in demand as well as manage market downturns without forcing the organization to undergo reactive and disruptive growth and contraction cycles which diminish competitive advantage.
2 In-House Knowledge and Skills (Talent)Talent should not be confused with all human resources; it’s different (see earlier posting on Knowledge). Unless you are a mom & pop organization and always intend to be one, knowledge that is held only by experts and senior players does little to position your company to survive consolidation and grow in the marketplace.
3 New & Existing Solutions in ITIT is often the first place people go to seek urgent solutions. All too often leverage here is squandered as managers, scrambling to find the latest urgent solutions, redirect IT resources away from the last set of priorities, with ROI projections from the earlier projects being blown away in the latest storm.
Now is the time to take a hard look at earlier investments in technology, prove or disprove their concepts (
business cases) and achieve the promise of ROI where it still makes sense. This will enable you to pursue urgent solutions along the way without abandoning your longer-range IT objectives.
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